Sarah Kemp speaks to Bordeaux Index’s Gary Boom
Gary Boom, founder of Bordeaux Index, is one of the largest players in the UK fine-wine market. He talks to Sarah Kemp about how he built his company, the successes and failures along the way, and how he sees the future. He grew up in South Africa, where beer rather than wine was his drink. After gaining a degree in finance there, he headed to Britain joined the financial sector, and developed a passion for wine. Close to his office near St Pauls was the merchant Robert Rolls, and Gary recollects being invited to lunch and being served 1978 Hermitage La Chapelle and Yquem. He talks about the fine wine market today, and why he thinks “Bordeaux is incredibly undervalued at the moment as a global brand…. (although) they certainly haven’t helped themselves by mis-pricing En Primeur.”
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